In a new era, non-permanent features like length and decoration of finger and toenails, hairstyles and colours, and clothing choice could be physical traits that men notice, This may be a sign that we are moving away from the need to attract a mate with the intention of reproducing. It may also be a sign that we are basing beauty on how much money a person has and the status that wealth obtains. So, as seen, this term is used to refer to those who closely follow trends in fashion, physical appearance, food, dining, wine, automobile, and real estate, often at a considerable financial cost. Beautiful people usually enjoy an image-based and/or financially based prestige, which enhances their aura of success, power, and beauty.
Apart from the non-permanent forms, a permanent feature known as "Plastic Surgery" is performed for the beautification of a person`s looks. This is a general term and an instrumental treatment, which is performed for functional or aesthetic reasons. The word "plastic" derives from the Greek plastikos, meaning to mold or to shape. The principal areas of plastic surgery include two broad fields.
Reconstructive Surgery, including microsurgery, focuses on undoing or masking the destructive effects of trauma, surgery or disease. This surgery may include closing defects using skin grafts or with local, regional or distant flaps-that is, by moving tissue from other parts of the body. Sex reassignment surgery for the transsexual people is another example of reconstructive surgery. Plastic surgeons have developed the use of microsurgery to transfer tissue for coverage of a defect when no local tissue is available. There is a definite grey area between reconstructive and cosmetic surgery. Many of the techniques of cosmetic surgery are utilized in reconstructive surgery to improve cosmesis.
Cosmetic Surgery, is most often performed in order to change features the patient finds unflattering. In many cases, however, there are medical reasons like breast reduction, when orthopedic problems are present. Cosmetic surgery is a very popular avenue for personal enhancement, as demonstrated by the 11.9 million cosmetic procedures performed in the U.S. alone in 2004. As for any operation, cosmetic procedures involve risk, and should therefore not be undertaken lightly. Within the US, critics of plastic surgery note that it is legal for any doctor, regardless of speciality, to perform "cosmetic surgery", but not "plastic surgery". The term "cosmetic surgery" however, simply refers to surgery that is designed to improve cosmetics, or appearance.